I need help honing my brand. How should I package myself? Now in my tenth year as a consultant for college admissions essays, I have...

To me, the secret about elite universities — or at least the fact that they prefer not to publicize overtly — is that the admissions game...

There is one — and only one — thing that a student must include in his or her main college admissions essay. You MUST provide a sense of...

There is no shortage of evidence that large numbers of students from certain private and public high school end up at elite universities....

For anyone interested in attending Harvard — or any other elite university — the question of developing a so-called spike is a good one....

The role of the college admissions essays is to personalize an applicant who might otherwise be defined solely by grades and scores....

Dartmouth, like all elite colleges, has qualities which are favored in the admissions process. Of the 2,092 students who were offered...

It is hard to look at Aaron, Nick, Nigel and Zach Wade -- all four accepted to both Yale and Harvard -- and see anything other than a...